Website / Ecommerce


Website / eCommerce

Jewellery Design Website Design

The Brief

Re-design the flagship Alexis Dove website, to incorporate a flexible CMS, responsive framework, an easy to update ecommerce shop, new list building initiatives and social media sharing services for visitors.

Our Approach

To start with we researched other jewellers and jewellery businesses with a good online presence and in the same niche as Alexis.

This highlighted a number of ideas we could utilise and opportunities for growth that we felt were under-utilised by her competitors.

With these ideas in mind and details from our website analytics, we set to work developing the branding, content management system, framework, pages and visual styles for the new website.

We then worked throughout the pre-live process to ensure we maintained customer expectations when viewing and purchasing an item of jewellery. This is really important because customers must trust in you before they will buy from you.

The Result

At the time of the re-design, Alexis was just emerging onto the jewellery scene and looking to evolve from artisan jeweller, to a fully fledged brand leader.

Ensuring this continued was our main aim so we built her new website using WordPress, knowing that Alexis would need a robust CMS that could support her business.

Since the re-design, sales have increased over 200% with visitor numbers and retention-on-site time increasing every year. Search engine rankings have also improved due to the continued diligence of Alexis and her team, plus the systems we built into the website.

If you’re looking for a special, bespoke gift for a loved one or just a little treat for yourself, check out the Alexis Dove website and say hi from us:

What’s Your Big Idea?

Services we use & recommend

We use the software and services below in our own and most of our client websites. We recommend them because we use and believe in what they can do to improve the experience you provide your website’s visitors and even your rankings in search engines such as Google. For your information, the links are affiliate links, which means we earn a small commission if you click through and make a purchase. There is no extra cost to you and we only recommend products and services we use and have had good results with.

‘Green’ Website Hosting

Why we use it…

Kualo is a website hosting company that uses 100% renewable energy. Data centres consume huge amounts of energy so Kualo’s 100% green energy policy ensures a cleaner and greener future for us all. Using renewable energy is also good for business as customers love buying from ‘green’ suppliers.

WordPress Page Builder

Why we use it…

Elementor is the best and easiest to use WordPress page builder on the market today and we know because we’ve used almost all the others! We use it for almost all our own and our client websites. We cannot recommend it highly enough, as it gives you so much flexibility and makes creating and updating a website very quick and easy. 

Faster WordPress Websites

Why we use it…

WP Rocket makes your WordPress website faster. This means your website will load quicker on your visitor’s computer, smartphone or tablet. Visitors read and buy more from fast websites. Google likes fast websites too, so WP Rocket can also help improve your search engine rankings!

WordPress Website Security

Why we use it…

iThemes Security Pro is a comprehensive and easy-to-use security plugin which helps keep your WordPress website secure and the bad guys out. ‘Hacked’ websites are bad for business, bad for visitor experience and can negatively affect your Google rankings if flagged. iTSP helps you stay secure.

Project Communication

Why we use it…

ProjectHuddle helps web designers, graphic designers, illustrators, photographers and other creatives, get targeted feedback from clients on projects they are working on together. It’s easy for clients to use and an efficient way for you to manage their changes and corrections. Our clients love it and it’s more affordable for us, which is a bonus!

Simple CMS – No Database!

Why we use it…

Sitecake CMS is very easy to implement into a static HTML or PHP websites and even easier for website admins (your clients) to use. WordPress is overkill for most small businesses websites and has many hidden costs. However, when a client wants to edit their site a simple CMS is essential, and this is when we use Sitecake. Try a demo here.